2024 MSU FALL - Marketing Course Bundle

2024 MSU FALL - Marketing Course Bundle

List Price: ̶$̶1̶9̶0̶ -- YOUR PRICE: $158.24
ISBN: 978-1-7330205-7-2

 This course eText and Online Learning System (including Marketing Learning Guide) are designed to present the foundations of marketing in ways that are engaging for the reader, by presenting leading edge concepts and up-to-date examples from outstanding organizations.

Title information

Marketing is a big part of our lives, so most students are curious about what makes excellent marketing work. From a business perspective, marketing actions separate winners from losers in the growing global consumer-based economy. Executives and managers from all disciplines recognize the importance of a solid foundation in marketing to help make critical business decisions. Few companies can compete without excellent marketing – so it is a terrific career choice! This book is designed to present the foundations of marketing in ways that are engaging for the reader, by presenting leading edge concepts and up-to-date examples from outstanding organizations.

Publisher: Chicago Education Press, LLC.
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