2025 MSU FALL - Marketing Course Bundle
2025 MSU FALL - Marketing Course Bundle
This bundle gives you everything you need for the course — your chapter readings plus access to the Online Learning System with the Marketing Learning Guide. These tools are built to make learning marketing engaging and practical, with fresh concepts and real-world examples from top organizations.
Title information
Marketing is a big part of our lives, so most students are curious about what makes excellent marketing work. From a business perspective, marketing actions separate winners from losers in the growing global consumer-based economy. Executives and managers from all disciplines recognize the importance of a solid foundation in marketing to help make critical business decisions. Few companies can compete without excellent marketing – so it is a terrific career choice! This book is designed to present the foundations of marketing in ways that are engaging for the reader, by presenting leading edge concepts and up-to-date examples from outstanding organizations.