2024 MSU SPRING - Marketing Course Bundle (HARRELL)

Marketing is a big part of our lives, so most students are curious about what makes excellent marketing work. From a business perspective, marketing actions separate winners from losers in the growing global consumer-based economy. Executives and managers from all disciplines recognize the importance of a solid foundation in marketing to help make critical business decisions. Few companies can compete without excellent marketing – so it is a terrific career choice! This book is designed to present the foundations of marketing in ways that are engaging for the reader, by presenting leading edge concepts and up-to-date examples from outstanding organizations.